Middlesex United Way partners help agency change people’s lives

With help from local businesses, Middlesex United Way has been creating an impact in our neighborhoods for over 50 years.

We are dedicated to bringing the community together by finding solutions that strengthen lives, by ensuring individuals and families have access to quality education, are economically stable, healthy and safe, and have safe and affordable housing.

Through our work, we partner with a wide spread of businesses across Middlesex County. These various businesses are committed to creating an impact and improving lives in our community. As you may know, there are many ways to support local nonprofits, from giving to advocating to volunteering.

Here at Middlesex United way, we are fortunate to have many local partners that support us in a variety of creative ways.

This time of year is very important for Middlesex United Way as we gear up for our next campaign. Volunteers are already engaged and meeting with workplace leaders around the county to talk about the good work of Middlesex United Way, and how companies can be more supportive and help us achieve our goals in the areas of education, health, income and housing.

We are actively recruiting new local business partners who are committed to making a change in our community. Through our corporate engagement efforts, we are partnering with local businesses to help spread awareness of the current challenges our community members are facing, as well as help set up a corporate culture of giving back.

As a company, you can host a variety of internal campaigns to raise money, and the research shows that employees of companies who partner with United Way are almost twice as likely to feel engaged in their work, and almost twice as likely to feel more loyal to their company.

One of the best ways to engage with your employees for a good cause is to host a workplace campaign. These campaigns, big or small, are a great way to lead by example and share with employees how you and your company support Middlesex United Way. We encourage you and your team to recruit an enthusiastic coordinator to plan, organize and run the campaign and provide support at the corporate level.

From there, you can host a variety of workplace events, or season-long donation drives, all with a focus on giving back to Middlesex County.

Companies are also encouraged to make a corporate contribution and offer a matching gift program to your employees. Fundraisers where donations are matched almost always result in a higher engagement and a higher total impact. If you want to take your partnership to the public eye to also help spread brand awareness, you may be interested in our Corporate Sponsorship Program.

We host events in the community year round that employees and leaders are welcome to attend, and also gives you the opportunity to meet some of the dedicated staff and volunteers we work with regularly.

Every January, we celebrate local community members and their achievements at our annual meeting, a breakfast filled with highlights from the past year and a focus on what is ahead.

Our campaign awards breakfast is held every spring, and honors businesses and individuals who went above and beyond during the campaign season.

The summer is often filled with engaging in outdoor evening events, with the next big event being the park build at Seamster Park in East Hampton, where hundreds of volunteers will be working together to totally rebuild a local park in August.

The biggest food drive is the Thanksgiving Project, which last year helped feed over 1,000 families with meal baskets for Thanksgiving. In the winter, the Middlesex United Way Young Leaders Society hosts an ever-popular stuff-a-cruiser toy drive in partnership with Middletown police.

The point is, whenever or however you want to get involved, there is almost always an opportunity right around the corner. If you are interested in any of these upcoming events, please give us a call at 860-346-8695.

If you would like more information about starting a partnership with Middlesex United Way, we encourage you to contact our Development Director Manny Martinez at Manny.Martinez@MiddlesexUnitedWay.org or 860-346-8695.

We love to meet new potential partners and can discuss how we together we can change lives and communities.

Kevin Wilhelm is executive director and CEO of Middlesex United Way in Middletown.